Willard Morgan is an American performance artist and founder of the East Village art collective, Ideal Glass studios, which is comprised of three artist havens in lower Manhattan. To elevate their recognition in the creative sector, Mr. Morgan partnered with Collabarét to design a one-of-a-kind arts + culture pop-up experience in The Atrium.
The industrial warehouse situated in the heart of Greenwich Village was brought to life through our “Labyrinth of Love” activation. Collabaret transformed the space into an interactive journey and modern day agora for guests to transcend the ordinary experience.
Through thoughtful curation, the entertainment translated the six mythological definitions of love (eros, philia, ludus, agape, pragma, and philautia) through their unique perspectives and art pieces. With a sold out event, there was an open flow for each guest to discover their own path while exploring the space and program. The line-up included live music, visual art gallery, poetry, new media installations, tarot card readings, immersive theatre, live tattooing, a harpist performance, and choreographed dance.
The event sponsors were given media exposure and on-site branding. The sponsors included GT’s Kombucha, Rosé Piscine, The Long Drink, and Mezcal Scrvm. The event was recognized in Top Things to Do NYC, Village Voice, and Resident Advisor.